Advertising (Traditional) Manager

Our client, the #1 independent appliance retailer in Canada is looking for an Advertising Manager to oversee their traditional advertising (print, radio, billboard) nationally. This role manages a 7 figure advertising budget.

Responsibilities:
• Creative force for all advertising
• Ensuring that all Advertising materials are in both English and Quebec French
• Facilitating appropriate timings and distribution methods
• Delivering a uniformed message across multi channel advertising
• Identifying market specific advertising opportunities in different markets nationally
• Budgetary input of advertising expenditures
• Bring new and exciting advertising and distribution ideas
• Build and execute marketing strategy based on retail and seasonal requirements
• Target advertising to geographic specific projects
• Developing channels within various ethnic communities in various markets
• Identifying underperforming markets and execute advertising to drive immediate results in those markets

Qualifications:
• Minimum 5 years advertising experience, Specific to Radio, Print, Billboards
• Degree in Marketing, Advertising, Sales, or equivalent work experience
• Experience with a 7 figure advertising budget
• Experience with running geographically specific campaigns
• Proven track record of successful advertising initiatives
• Bilingualism in both English and Quebec specific French DEFINITE ASSET
• This person will need to have exceptional organizational skills
• Experience in negotiating contracts
• Exceptional Communication Skills
• Tenacious and methodical approach to completing projects on time
• Tracking and measuring campaign success

Requirements
• Ability to travel Nationally (may require a proof of vaccination)
• Working in office is a requirement of the position
• Manage and delivery simultaneously projects on a regular basis
• Valid drivers license

Salary: Commensurate with experience, medical/dental benefits, life insurance