Chief Marketing Officer – Fintech Digital Payments Processing
Recruiting For Less – Our Silicon Valley based client, a leading global FinTech firm providing digital banking payments processing technology and infrastructure, is looking for a strategy and execution focused Chief Marketing Officer (CMO) who is a great leader and coach. This person has experience at high-growth FinTech B2B companies ideally in the payments processing space, and is able to own all areas of B2B marketing on a global scale, including but not limited to: Product marketing, demand generation, content marketing, branding, public relations, channel marketing, marketing analytics, and events.
As a member of the Executive team reporting directly to the CEO, the CMO is responsible for the company’s core marketing strategy and shares the responsibility to drive growth.
Responsibilities
- Develop and lead the company’s global marketing strategy and direct the execution of various marketing activities
- Control the Marketing budget for all regions as well as to conduct forecasts
- Be the point of contact for all Marketing and Branding topics between all locations.
- Drive digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns)
- Increase brand awareness
- Conduct market research and personas to make better decisions on the respective regions strategies
- Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads
- Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions
- Produce high-quality content fsuch as market surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
- Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them
- Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives
Who You Are
- Visionary with a driven personality, not only highly analytical and strategic, but also creative and hands-on in nature
- Held an executive leadership role at an established FinTech company.
- Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
- Strong understanding of inbound and outbound marketing for the enterprise, as well as “land and expand” B2B sales;
- Demonstrable experience of positioning a company in a competitive market and winning market share;
- Experience in both transactional and enterprise go-to-market models;
- ROI-driven approach to marketing and a strong attention to detail;
- Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment;
- Good eye for design and creative assets;
- Low ego and high intellectual curiosity.