Marketing Manager

arrow

Our GTA client provides web-based purchasing, inventory management, and asset management software solutions to a broad spectrum of industrial manufacturers and distributors.  They are looking for an experienced hands-on marketer to enhance their brand awareness and drive overall lead generation.

The ideal candidate for this role has 3+ years marketing experience with B2B software companies. Our client works in a virtual office environment.  All candidates must have the ability to work from a home office.

Responsibilities

  • Preparation of marketing material, including online content, advertisements, email promotions, case studies, and white papers
  • Analysis and understanding of the competitive landscape in support of targeted marketing collateral and future product enhancements
  • Development of differentiated marketing campaigns focussing on specific segments of our potential customer base
  • Management of social media marketing as part of an overall integrated marketing approach for driving awareness, lead generation, and revenue
  • Monitoring, analysis, and evaluation of all marketing programs to ensure the delivery of actionable results, improved discoverability, and increased conversion rates
  • Maintenance and optimization of existing company websites

 

Qualifications

  • Bachelor’s degree in business discipline
  • 3+ years marketing experience for B2B software companies
  • Comprehensive understanding of the principles of marketing and the ability to apply those principals to new marketing channels and platforms
  • Strong understanding of and experience leveraging all social media channels
  • Detail oriented with strong organizational skills, comfortable working independently
  • Strong analytical skills, able to draw conclusions from marketing results and competitive data
  • Working knowledge of graphical design tools (e.g. Adobe CS)
  • Thorough understanding of Microsoft Office products (PowerPoint, Word, Excel)
  • Fluent in both written and spoken English

 

Compensation:

  • Commensurate with experience (salary plus bonus), vacation, benefits

We thank all those who apply however, only applicants chosen for an interview will be contacted.  Candidates must be legally eligible to work in Canada without sponsorship. Please send applications to [email protected] and quote job ref #TSMKTG170404.